Wednesday 8 October 2014

The Gringolandizing Of Mexico-pt 1

The literature that exists in book form and especially in online newsletters and magazines presents to the "Move-To-Mexico Wannebee" Mexico as an Image and not Mexico as it Really Is.

I found an excellent example of this in an email featuring a popular living-in-Mexico magazine that appeals to the potential expat to Mexico. And, let me emphasize the point is to attract potential expats to Mexico who have lots and lots of money to invest in real estate. This is the draw. The Mexican picture that is painted is done so for one reason only: to attract the moneyed that can buy up the houses and the land.

These advertisements try to draw you into contacting their list of Real Estate agents who can show you all the Sugar and Spice and everything nice things that await the potential expat of means in Mexico. They present an Image or Concept of Mexico that will not only draw you in but will convince you that a Shangri-La is waiting for you. Move here! Now! Buy! Buy! Buy!

Mexico as an Image

The writer of the prose in this online magazine said that living in Mexico is easy. She went on to define easy as: your maid will cost you only a couple of American dollars per hour; you can get a doctor to come to your house for only about thirty dollars; dinner and drinks will run you about thirty-five dollars. She said living in Mexico is so easy and is just like life was like in America in the 1950 and 1960's. She goes on to say that you will find a strong family-centered life and a tightly focused community. Life, she claims, will be a daily enjoyment in paradise. She then invites you to a seminar in Puerto Vallarta to learn more.

An article that appeared in the L.A. Times described one lady's experience in another Prime Living Location, San Miguel de Allende. The time she spent on the San Miguel de Allende Tour of Homes is interesting to note.

"It was at this point that I realized that if I really wanted a taste of Mex
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